The Brooks Run Happy Cavalcade of Curiosities Double Decker Bus rolled into town and set up outside of Jack Quinn's on Tuesday.
Nearly every runner at Jack Quinn's won a new winter hat or T-shirt.
The bus was outfitted with two gait analysis machines, plus interactive displays that take a fun look at the creation of Brooks shoes.
"It's pretty cool when you come down to do your run and somebody throws a new shirt at you," said runner Tom Young.
The club continues to attract new runners. About 110 ran for the first time on Tuesday, while 40 earned the coveted white Jack Quinn's shirt for completing 10 runs.