Rob Lucas, “Ultra Rob,” the founder of UltraRob.com, a popular outdoor recreation and gear website, has announced his continued support of World Bicycle Relief. The non-profit group, based in Chicago, provides bicycles and bike technology and resources for people in countries impacted by poverty or natural disasters.

From now through Dec.25, Lucas will donate 10 percent of his site earnings to WBR.
The UltraRob.com website lists over 200,000 bike and outdoor gear products from
over 80 online stores.

Last year, WBR launched The Bicycles for Educational Empowerment Program, with the
goal of providing 50,000 bikes to help Zambian children get to school. More than 7,000
bikes have been distributed in that program alone, and have drastically improved school
attendance.

The group also expanded operations in Zimbabwe and Kenya last year, and has sold more
than 3,000 bikes to groups such as Care International.

Lucas is impressed by the focus of WBR. “I ride my bike for fun and the challenge of
competition, but the bikes that World Bicycle Relief provide to school children in Africa
have the opportunity to change lives,” he says.

This year, WBR is focusing on the power of a bicycle in the hands of a girl. The
Bicycles for Educational Empowerment Program (BEEP) has partnered with the Zambian
Ministry of Education to provide 50,000 bikes to 5,000 schools across that country.
Seventy percent of the bikes will go to girls, who often have to walk three hours to
school.

According to the World Bank, “There is no investment more effective for achieving
development goals than educating girls.” UNICEF speaks of the “multiplier effect” that
comes from educating girls.

In the last 2 years, Lucas’ donations have helped purchase 23 bikes by tapping into
dollar for dollar matching from an anonymous donor. Once again this year, there will be
matching dollars.

“I’m proud to support this program,” Lucas says. “It’s a way to translate my love of
cycling into a way to improve lives. And as the father of two girls, I’m excited about
helping girls in Zambia get an education.”

To participate in Ultra Rob's donation campaign, visit his website at UltraRob.com, or
learn more about World Bicycle Relief on their website at www.worldbicyclerelief.org.